The story behind the notorious Naked palette: "If you had to take four eye-shadow shades to a deserted island, what would those eye-shadow shades be? One Naked palette is sold every seven seconds worldwide and an entire Naked category for the brand has launched, which includes 29 products for complexion, lips, and nails. The brand has discovered 11 counterfeit Naked palette editions.
Wende Zomnir has always been passionate about animal rights and a cruelty-free agenda hence why their products are always vegan and cruelty-free — the brand is certified by PETA. However, in , they launched The Ultraviolet Edge — a women's rights initiative, which donates to organizations that support and empower women.
They made the full price of the limited-edition shade Enigma of their Eyeshadow Primer Potion go directly towards nonprofits selected by The Ultraviolet Edge. Also, makeup artists and anyone studying to become a makeup artist can join the Urban Decay Pro program for free and get 40 percent off products. The Alice in Wonderland Book of Shadows sold out before it even arrived in stores. And you might remember the company's first popular eye shadow , the sparkly light-pink Midnight Cowboy.
One thing they are certainly known for is their unique and oftentimes salacious shade names that are generally a nod to vices and grittier things. There are no hard and fast rules, according to Zomnir. The original lineup of lipsticks and nail polishes were named things like Roach, Smog, Bruise, and Frostbite — not necessarily "pretty" but they saw the beauty in those types of things not conventionally considered beautiful.
Lots of names are references to contraband. Some are rock and roll and some are inside jokes. The shade Sellout was a riff on another popular eye shadow shade, Sin — Zomnir liked the former better but knew Sellout would be a hit Even if your entire makeup bag is Urban Decay and Urban Decay only, chances are you don't love the brand as much as one uber fan. As noted by Allure , back in the '90s which arguably were some wild times, we were there , one person was so committed to Urban Decay that she painted her entire car in one of the brand's nail polishes.
As the story goes, the fan contacted Urban Decay and asked to get literally gallons of the Asphyxia shade; the makeup company was more than happy to fulfill the request and even sent the fan actual car paint in the shade in question. And wouldn't it be impressive to have the car still running all these years later?! If you're a fan of Urban Decay makeup — even if you didn't paint your car to prove it — then you're probably a fan of one of Urban Decay's biggest and most successful products: their iconic Naked eyeshadow palettes.
It's a bit ironic, since Urban Decay set out to upend the market with bold, edgy colors, but when something works, it works. Wende Zomnir knew from the get-go that the OG Naked palette would be "a top-selling palette," but she didn't realize how hugely popular it would become. Since the inception of the Naked palette, the sub-brand is so insanely in demand that, globally, a Naked-branded product sells every seven seconds via Allure. There are now at least 29 such items, and 11 or more counterfeits have been identified.
Oftentimes, the true marker of a successful brand is whether it gets offers from industry juggernauts to purchase the company — this just so happened to Urban Decay. The edgy makeup brand celebrated a huge milestone when it was acquired by a global cosmetics brand, says Wende Zomnir. That is light years beyond coming up with makeup colors in your house and hustling at music festivals. Of course, there have been growing pains, something that Zomnir has been forthcoming about. But from the looks of things, Urban Decay is doing just fine.
Urban Decay's Wende Zomnir recognizes the impact that the internet has had on the way we perceive, create, and share beauty. After all, makeup tutorials alone have broadened who can and can't wear makeup, as well as how it's worn.
Given that Urban Decay was born in the pre-internet world but has stayed on top of trends, this puts the brand in a unique position in the beauty industry, according to Zomnir. We couldn't agree more. One of the fun aspects of Urban Decay, other than the high-quality makeup and clever names, is the packaging of their products.
Oftentimes the makeup arrives in colorful, shimmering containers with flourishes that make the outside just as exciting as the inside. As we've become more aware of our impact on the planet, however, many of us might think twice about packaging if it's not sustainable.
Well, fear not, Urban Decay fans, as Wende Zomnir is doing her part. Zomnir knows that producing packaging that not only looks good but that is also environmentally friendly is going to be a challenge, but it's a task that she and Urban Decay are up for.
Urban Decay has come a long way from its early days in a Laguna Beach residence. These days, it's a global brand beloved by millions, which is more than Wende Zomnir ever thought possible. These days, Urban Decay is still true to itself and its principles. With the right make-up, you can abruptly become younger than twenty years. Plus paying so much for makeup it should be made in the USA! Cosmetics Made In China. Read information from the batch code provided by the manufacturer on the packaging.
Urban decay also known as urban rot, urban death and urban blight is the sociological process by which a previously functioning city, or part of a city, falls into disrepair and decrepitude.
Is Urban Decay Cruelty Free? Visit the Urban Decay boutique. Urban Decay requires their suppliers to certify that the raw materials used in their products are not tested on animals, and the Urban Decay Cosmetics brand is PETA-certified and endorsed by the Leaping Bunny Program as cruelty-free.
Urban Decay Cosmetics. Inspiration without replication. So judge for yourself if Urban Decay is the right brand for you. Get more information about. So yeah. The Urban Decay product didn't stimulate my lips even half as much as the DuWop product did, nor for as long, and it didn't go on as smoothly as the Venom Gloss, either, although it did smell absolutely delicious. About Urban Decay Urban Decay is a cosmetic enterprise that specialises in the manufacture of makeup products for eyes, face, and lips.
I like Clinique makeup products but I try to purchase products made in the USA and im wondering if its made here. Urban Decay loves animals as much as they love makeup. You can look more attractive to you. I'd rather ask and find out now. All that we have has actually been entrusted to us by God who will one day soon call us to account for our stewardship.
Urban Decay fulfills both, being a sensation and conscience driven. As per our knowledge, this brand does not have a manufacturing facility in China. Like Liked by 1 person. Californian with an LA edge since
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